2023 Toyota Prius

A Portal to a World of Stylish and Efficient Driving

Experience the revamped and reinvigorated fifth-generation 2023 Toyota Prius, where innovation meets style. With its eye-catching design, cutting-edge technology, and unparalleled fuel economy, this hatchback is the ultimate expression of style, efficiency, and performance, making it the perfect ride for those who demand both substance and eco-friendly driving.

With a benchmark-setting hybrid performance and a lot of comfort and safety options that embody forward-thinking design, the latest-generation Prius now rides on the next-generation Toyota’s TNGA-C platform to deliver an inspiring drive that's both environmentally conscious and thrilling

Don't just take our word for it, schedule a test drive at Toyota of Tampa Bay in Tampa Bay, FL, to learn more about the 2023 Toyota Prius specs and see for yourself why it is the perfect vehicle to complement your lifestyle.

A Unique Mix of Modern Design and Innovation

The 2023 Toyota Prius is a modern masterpiece that seamlessly blends smooth curves and sharp details to create an aerodynamic advantage that not only saves fuel but also leaves you with a stunning silhouette that will turn heads wherever you go.

What's more, the available lightweight 19-inch aluminum alloy wheels designed exclusively for the Prius add an extra touch of modern style to this hybrid beauty. These wheels will leave a lasting impression on anyone who sees them, making the Prius the perfect car for those who want to make a bold statement.

To complete the Prius's clean and captivating design, the front-end is accentuated by slim LED headlights that illuminate the way forward, while the rear features a light bar between the taillights that ties everything together for a seamless finish.

Step inside the 2023 Toyota Prius’ interior and you'll be struck by a sleek, modern design that centers around you, complete with stylish details that will leave you feeling inspired. New for 2023, the Prius boasts a gauge cluster that's directly behind the steering wheel, with a roofline that's 2.0 inches lower than before, and front passengers sitting even lower to create a lower center of gravity that will help enhance the vehicle’s stability, braking efficiency, and handling.

Base models come equipped with a faux leather steering wheel, but upgrading to the XLE or higher trim levels unlocks a whole new level of luxury, including heated front seats, additional cup holders for rear passengers, and even rear heated seats.

If you're in the mood for a little sunshine, pull back the sunshade and let the available glass roof work its magic. The extra sunlight will brighten up the cabin and leave you feeling refreshed and ready to take on the day.

Sophisticated Technologies For Connected Rides

Get ready for a tech upgrade like no other and add a touch of luxury to every drive with the upgraded infotainment system on the 2023 Toyota Prius base and upper-level models.

For starters, the LE and XLE models now come standard with an 8.0-inch infotainment screen, providing a more comprehensive and intuitive experience. But for those who crave something bigger and better, the 2023 Toyota Prius Limited model offers an enormous 12.3-inch touchscreen, available as an optional upgrade for the XLE. This cutting-edge system includes “Hey Toyota” voice control, allowing you to stay focused on the road ahead while controlling your infotainment system.

Thanks to over-the-air updates, the infotainment system is always up-to-date, ensuring you have access to the latest features and technology. Plus, the larger screen comes standard with wireless Apple CarPlay® and Android Auto™ compatibility to help integrate your iPhone® and Android™ devices, providing easy hands-free access to your favorite smartphone features including voice calls, text messages, music, navigaytion, and more. And for those who need to stay connected and work on the go, you can connect up to five devices and access your work and entertainment apps with the available subscription-based Wi-Fi hotspot feature with 4G connectivity.

Take the Lead on the Road With Refined Hybrid Performance

When it comes to power, the entire Toyota Prius lineup is powered by a refined hybrid powertrain setup that combines a peppy 2.0-liter hybrid inline-four gasoline engine present on the Corolla Cross hybrid crossover with a continuously variable automatic transmission to generate 194 horsepower and 139 lb-ft of torque at every turn.

Standard front-wheel drive ensures you'll have full control of the road, and for those seeking even more power and enhanced traction for their city rides, Toyota has got you covered with the all-wheel-drive Prius. With the all-wheel drive model, the built-in high-output permanent magnet electric motor added to the rear axle help boost total powertrain output to an impressive 196 horsepower for even more acceleration and performance on Tampa Bay roads.

But the power doesn't stop there, as the new Prius also offers four different driving modes to fine-tune your driving experience.

Whether you're looking for sharp acceleration or maximum fuel efficiency, there's a mode for everyone. With the EV Mode, you can drive solely on battery power at low speeds for short distances, such as in a parking garage. The Power Mode provides sharper acceleration for when you need that extra boost, the ECO Mode helps maximize fuel efficiency, and the Normal Mode blends fuel economy with performance to give you the best of both worlds.

Engineered to Protect You and the Planet

The 2023 Toyota Prius comes loaded with advanced safety features to keep you and your passengers safe on the road, from the Blind Spot Monitor with Rear Cross-Traffic Alert to the Integrated Backup Camera and Safe Exit Assist.

Other intelligent driver assistance technologies powered by the latest Toyota Safety Sense™ 3.0 on the 2023 Prius include a Proactive Driving Assist, Road Sign Assist, Automatic High Beams, Lane Tracing Assist with Emergency Drive Stop System, and Full-Speed Dynamic Radar Cruise Control that intelligently adjusts your speed based on the distance between you and the car in front of you.

Schedule a New Toyota Prius Test Drive Near Tampa Bay

Ready to experience the future of driving with the 2023 Toyota Prius? Visit our dealership at Toyota of Tampa Bay in Tampa Bay, FL, to take the 2023 Toyota Prius for a spin and discover the unmatched efficiency, performance, and style of this iconic hybrid vehicle.

Our knowledgeable and friendly staff will guide you through every feature and answer any questions you may have. And while you're here, be sure to ask about our extensive inventory of other new and pre-owned Toyota models. From rugged SUVs to reliable sedans, we have something for everyone.